| 000 | 00509 a2200181 4500 | ||
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| 005 | 20230607155345.0 | ||
| 050 |
_aHF5415.135 _bCra |
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| 100 | _aCravens, David W. | ||
| 245 |
_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy |
||
| 501 | _a15815 | ||
| 650 | _aMarketing - Decision making | ||
| 650 | _aMarketing - Management | ||
| 650 | _aMarketing - Management - Case studies | ||
| 700 | _aPiercy, Nigel F. | ||
| 250 | _a9th ed. | ||
| 260 |
_bMcGraw-Hill _c2009 |
||
| 942 |
_cBK _oHF5415.135 Cra |
||
| 999 |
_c10747 _d10747 |
||