000 00453 a2200145 4500
005 20230607155402.0
050 _aHF5415.1255
_bBha
100 _aBhargava, Rohit
245 _aPersonality not included : why companies lose their authenticity and how great brands get it back /
_cRohit Bhargava
501 _a15873
650 _aBranding (Marketing)
650 _aAuthenticity (Philosophy)
260 _bMcGraw-Hill
_c2008
942 _cBK
_oHF5415.1255 Bha
999 _c10804
_d10804