000			00536 a2200181 4500
005			20230607132038.0
050			_aHF5823 _bBel.
100			_aBelch, George E.
245			_aIntroduction to advertising & promotion : an intregrated marketing communications perspective / _cGeorge E. Belch, Michael Belch.
501			_a3484
650			_aAdvertising.
650			_aSales promotion.
650			_aCommunication in marketing.
700			_aBelch, Michael A.
250			_a2nd ed.
260			_bIrwin _c1993.
942			_cBK _oHF5823 Bel.
999			_c1082 _d1082