000 00479 a2200169 4500
005 20230607155414.0
050 _aHM1033
_bHea
100 _aHeath, Chip
245 _aMade to stick : why some ideas survive and others die /
_cChip Heath and Dan Heath
501 _a15912
650 _aSocial psychology
650 _aContagion (Social psychology)
650 _aContext effects (Psychology)
700 _aHeath, Dan
260 _bRandom House
_c2007
942 _cBK
_oHM1033 Hea
999 _c10843
_d10843