000 | 00471 a2200169 4500 | ||
---|---|---|---|
005 | 20230607155432.0 | ||
050 |
_aHF5821 _bAre |
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100 | _aArens, William F. | ||
245 |
_aEssentials of contemporary advertising / _cWilliam F. Arens, David H. Schaefer, Michael Weigold |
||
501 | _a15972 | ||
650 | _aAdvertising | ||
700 | _aSchaefer, David H. | ||
700 | _aWeigold, Michael | ||
250 | _a2nd ed. | ||
260 |
_bMcGraw-Hill/Irwin _c2009 |
||
942 |
_cBK _oHF5821 Are |
||
999 |
_c10902 _d10902 |