000 00471 a2200169 4500
005 20230607155432.0
050 _aHF5821
_bAre
100 _aArens, William F.
245 _aEssentials of contemporary advertising /
_cWilliam F. Arens, David H. Schaefer, Michael Weigold
501 _a15972
650 _aAdvertising
700 _aSchaefer, David H.
700 _aWeigold, Michael
250 _a2nd ed.
260 _bMcGraw-Hill/Irwin
_c2009
942 _cBK
_oHF5821 Are
999 _c10902
_d10902