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| 005 | 20230607155752.0 | ||
| 050 |
_aHF5415.13 _bAak |
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| 100 | _aAaker, David A. | ||
| 245 |
_aSpanning silos : the new CMO imperative / _cDavid A. Aaker |
||
| 501 | _a16687 | ||
| 650 | _aMarketing - Management | ||
| 260 |
_bHarvard Business School Press _c2008 |
||
| 942 |
_cBK _oHF5415.13 Aak |
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| 999 |
_c11596 _d11596 |
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