| 000 | 00533 a2200181 4500 | ||
|---|---|---|---|
| 005 | 20230607155759.0 | ||
| 050 |
_aHF5821 _bOgu |
||
| 100 | _aO'Guinn, Thomas C. | ||
| 245 |
_aAdvertising and integrated brand promotion / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik |
||
| 501 | _a16715 | ||
| 650 | _aAdvertising | ||
| 650 | _aAdvertising media planning | ||
| 700 | _aAllen, Chris T. | ||
| 700 | _aSemenik, Richard J. | ||
| 250 | _a5th ed. | ||
| 260 |
_bSouth-Western Cengage Learning _c2009 |
||
| 942 |
_cBK _oHF5821 Ogu |
||
| 999 |
_c11624 _d11624 |
||