000 00455 a2200157 4500
005 20230607173741.0
050 _aHF5415.13
_bDoy
100 _aDoyle, Peter
245 _aValue-based marketing : marketing strategies for corporate growth and shareholder value /
_cPeter Doyle
501 _a17471
650 _aMarketing - Management
650 _aCorporations - Valuation
250 _a2nd ed.
260 _bJ. Wiley
_c2008
942 _cBK
_oHF5415.13 Doy
999 _c12353
_d12353