000 | 00433 a2200145 4500 | ||
---|---|---|---|
005 | 20230607173805.0 | ||
050 |
_aHF5415.123 _bKit |
||
100 | _aKitchen, Philip J. | ||
245 |
_aIntegrated marketing communications : a primer / _cPhilip J. Kitchen and Patrick De Pelsmacker |
||
501 | _a17566 | ||
650 | _aCommunication in marketing | ||
700 | _aPelsmacker, Patrick de | ||
260 |
_bRoutledge _c2004 |
||
942 |
_cBK _oHF5415.123 Kit |
||
999 |
_c12448 _d12448 |