000 00433 a2200145 4500
005 20230607173805.0
050 _aHF5415.123
_bKit
100 _aKitchen, Philip J.
245 _aIntegrated marketing communications : a primer /
_cPhilip J. Kitchen and Patrick De Pelsmacker
501 _a17566
650 _aCommunication in marketing
700 _aPelsmacker, Patrick de
260 _bRoutledge
_c2004
942 _cBK
_oHF5415.123 Kit
999 _c12448
_d12448