000 | 00491 a2200181 4500 | ||
---|---|---|---|
005 | 20230607173908.0 | ||
050 |
_aHF5438.5 _bPer |
||
100 | _aPercy, Larry | ||
245 |
_aStrategic advertising management / _cLarry Percy, Richard Elliott |
||
501 | _a17787 | ||
650 | _aSales promotion | ||
650 | _aAdvertising - Management | ||
650 | _aStrategic planning | ||
700 | _aElliott, Richard | ||
250 | _a3rd ed. | ||
260 |
_bOxford University Press _c2009 |
||
942 |
_cBK _oHF5438.5 Per |
||
999 |
_c12663 _d12663 |