000 00491 a2200181 4500
005 20230607173908.0
050 _aHF5438.5
_bPer
100 _aPercy, Larry
245 _aStrategic advertising management /
_cLarry Percy, Richard Elliott
501 _a17787
650 _aSales promotion
650 _aAdvertising - Management
650 _aStrategic planning
700 _aElliott, Richard
250 _a3rd ed.
260 _bOxford University Press
_c2009
942 _cBK
_oHF5438.5 Per
999 _c12663
_d12663