| 000 | 00476 a2200169 4500 | ||
|---|---|---|---|
| 005 | 20230607174210.0 | ||
| 050 |
_aHF5823 _bClo |
||
| 100 | _aClow, Kenneth E. | ||
| 245 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack |
||
| 501 | _a18511 | ||
| 650 | _aAdvertising | ||
| 650 | _aSales promotion | ||
| 650 | _aCommunication in marketing | ||
| 250 | _a4th global ed. | ||
| 260 |
_bPearson _c2010 |
||
| 942 |
_cBK _oHF5823 Clo |
||
| 999 |
_c13347 _d13347 |
||