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005 20230607174335.0
050 _aHF5415.2
_bJef
100 _aJeffery, Mark
245 _aData-driven marketing : the 15 metrics everyone in marketing should know /
_cMark Jeffery
501 _a18826
650 _aMarketing research
650 _aMarketing - Mathematical models
650 _aMarketing - Case studies
260 _bJ. Wiley
_c2010
942 _cBK
_oHF5415.2 Jef
999 _c13653
_d13653