000 00617 a2200205 4500
005 20230607174427.0
050 _aHD9980.5
_bLov
100 _aLovelock, Christopher
245 _aServices marketing : people, technology, strategy /
_cChristopher Lovelock, Jochen Wirtz
501 _a19023
650 _aService industries - Asia - Marketing
650 _aService industries - Asia - Management
650 _aCustomer services - Asia - Marketing
700 _aWirtz, Jochen
020 _a9780273756064
250 _a7th global ed.
260 _bPearson
_c2011
942 _cBK
_oHD9980.5 Lov
999 _c13844
_d13844