| 000 | 00429 a2200157 4500 | ||
|---|---|---|---|
| 005 | 20230607174609.0 | ||
| 050 |
_aHD69 _bB7Aak |
||
| 100 | _aAaker, David A. | ||
| 245 |
_aBrand relevance : making competitors irrelevant / _cDavid A. Aaker |
||
| 501 | _a19380 | ||
| 650 | _aBrand name products | ||
| 650 | _aBranding (Marketing) | ||
| 650 | _aTechnological innovations | ||
| 260 |
_bJossey-Bass _c2011 |
||
| 942 |
_cBK _oHD69 B7Aak |
||
| 999 |
_c14195 _d14195 |
||