000 00380 a2200145 4500
005 20230607174751.0
050 _aHD69
_bB7Dav
100 _aDavis, John A.
245 _aCompetitive success : how branding adds value /
_cJohn A. Davis
501 _a19780
650 _aBrand name products
650 _aBranding (Marketing)
260 _bJ. Wiley
_c2010
942 _cBK
_oHD69 B7Dav
999 _c14589
_d14589