| 000 | 00506 a2200181 4500 | ||
|---|---|---|---|
| 005 | 20230607174839.0 | ||
| 050 |
_aHF5823 _bShi |
||
| 100 | _aShimp, Terence A. | ||
| 245 |
_aIntegrated marketing communications in advertising and promotion / _cTerence A. Shimp |
||
| 501 | _a19990 | ||
| 650 | _aCommunication in marketing | ||
| 650 | _aSales promotion | ||
| 020 | _a9780324665314 | ||
| 250 | _a8th ed. | ||
| 260 |
_bSouth-Western Cengage Learning _c2010 |
||
| 942 |
_cBK _oHF5823 Shi |
||
| 999 |
_c14795 _d14795 |
||