000 00569 a2200205 4500
005 20230607174858.0
050 _aHD9980.5
_bBat
100 _aBateson, John E. G.
245 _aServices marketing /
_cJohn E. G. Bateson, K. Douglas Hoffman
501 _a20077
650 _aProfessions - Marketing
650 _aService industries - Marketing
650 _aCustomer service
700 _aHoffman, K. Douglas
020 _a9780538476454
250 _a4th ed.
260 _bSouth-Western Cengage Learning
_c2011
942 _cBK
_oHD9980.5 Bat
999 _c14878
_d14878