| 000 | 00624 a2200205 4500 | ||
|---|---|---|---|
| 005 | 20230607175223.0 | ||
| 050 |
_aHF5823 _bBel |
||
| 100 | _aBelch, George E. | ||
| 245 |
_aAdvertising and promotion : an integrated marketing communications perspective / _cGeorge E. Belch and Michael A. Belch ; with contributions by Jorg Dietzel |
||
| 501 | _a20966 | ||
| 650 | _aAdvertising | ||
| 650 | _aSales promotion | ||
| 650 | _aCommunication in marketing | ||
| 700 | _aBelch, Michael A. | ||
| 020 | _a9780071314404 | ||
| 250 | _a9th ed. | ||
| 260 |
_bMcGraw-Hill/Irwin _c2012 |
||
| 942 |
_cBK _oHF5823 Bel |
||
| 999 |
_c15750 _d15750 |
||