000 00429 a2200157 4500
005 20230607212008.0
050 _aHF5415.13
_bMoo
100 _aMooradian, Todd A.
245 _aStrategic marketing /
_cTodd A. Mooradian, Kurt Matzler, Lawrence J. Ring
501 _a21269
650 _aMarketing - Management
700 _aMatzler, Kurt
700 _aRing, Lawrence J.
260 _bPearson
_c2012
942 _cBK
_oHF5415.13 Moo
999 _c16049
_d16049