000 00516 a2200181 4500
005 20230607212026.0
050 _aHF5415.15
_bRos
100 _aRosenbaum-Elliott, Richard
245 _aStrategic brand management /
_cRichard Rosenbaum-Elliott, Larry Percy and Simon Pervan
501 _a21354
650 _aProduct management
650 _aStrategic planning
700 _aPercy, Larry
700 _aPervan, Simon
250 _a2nd ed.
260 _bOxford Unviersity Press
_c2011
942 _cBK
_oHF5415.15 Ros
999 _c16132
_d16132