000 00556 a2200157 4500
005 20230607132308.0
050 _aHF5412
_bHin.
100 _aHindle, Tim.
245 _aField guide to marketing : a glossary of essential tools and concepts for todays manager /
_cChief contributor Tim Hindle; edited by Alistair D. Williamson.
501 _a4548
650 _aMarketing - Dictionaries.
650 _aMarketing - Management - Dictionaries.
700 _aWilliamson, Alistair D.
260 _bHarvard Business School Press
_c1994.
942 _cBK
_oHF5412 Hin.
999 _c1646
_d1646