| 000 | 00506 a2200181 4500 | ||
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| 005 | 20230607212157.0 | ||
| 050 |
_aHF5823 _bClo |
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| 100 | _aClow, Kenneth E. | ||
| 245 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack |
||
| 501 | _a21705 | ||
| 650 | _aAdvertising | ||
| 650 | _aSales promotion | ||
| 650 | _aCommunication in marketing | ||
| 700 | _aBaack, Donald | ||
| 250 | _a5th global ed. | ||
| 260 |
_bPearson _c2012 |
||
| 942 |
_cBK _oHF5823 Clo |
||
| 999 |
_c16480 _d16480 |
||