| 000 | 00546 a2200169 4500 | ||
|---|---|---|---|
| 005 | 20230607212200.0 | ||
| 050 |
_aHF5415.1255 _bHol |
||
| 100 | _aHolt, Douglas | ||
| 245 |
_aCultural strategy : using innovative ideologies to build breakthrough brands / _cDouglas Holt and Douglas Cameron |
||
| 501 | _a21712 | ||
| 650 | _aBranding (Marketing) | ||
| 650 | _aMarketing - Social aspects | ||
| 650 | _aBranding (Marketing) - Case studies | ||
| 700 | _aCameron, Douglas | ||
| 260 |
_bOxford University Press _c2010 |
||
| 942 |
_cBK _oHF5415.1255 Hol |
||
| 999 |
_c16487 _d16487 |
||