000 00502 a2200157 4500
005 20230607212231.0
050 _aHD
_b69
_cB7Pos
100 _aPost, Karen
245 _aBrand turnaround : how brands gone bad returned to glory ... and the seven game changers that made the difference /
_cKaren Post
501 _a21867
650 _aBrand name products
650 _aBranding (Marketing)
650 _aTechnological innovations - Management
260 _bMcGraw-Hill
_c2012
942 _cBK
_oHD 69 B7Pos
999 _c16637
_d16637