000 00467 a2200157 4500
005 20230607212302.0
050 _aHF
_b5415
_cKim
100 _aKimmel, Allan J.
245 _aConnecting with consumers : marketing for marketplace realities /
_cAllan J. Kimmel
501 _a21980
650 _aMarketing
650 _aMarketing - Technological innovations
650 _aMarketing - Case studies
260 _bOxford University Press
_c2010
942 _cBK
_oHF 5415 Kim
999 _c16750
_d16750