| 000 | 00601 a2200193 4500 | ||
|---|---|---|---|
| 005 | 20230607212611.0 | ||
| 050 |
_aHF _b5415.127 _cDem |
||
| 100 | _ade Mooij, Marieke | ||
| 245 |
_aGlobal marketing and advertising : understanding cultural paradoxes / _cMarieke de Mooij |
||
| 501 | _a22768 | ||
| 650 | _aTarget marketing - Cross-cultural studies | ||
| 650 | _aAdvertising - Cross-cultural studies | ||
| 650 | _aConsumer behavior - Cross-cultural studies | ||
| 020 | _a9781412970419 | ||
| 250 | _a3rd ed. | ||
| 260 |
_bSage Publications _c2010 |
||
| 942 |
_cBK _oHF 5415.127 Dem |
||
| 999 |
_c17527 _d17527 |
||