000 00504 a2200181 4500
005 20230607212807.0
050 _aGV
_b721.5
_cDav
100 _aDavis, John A.
245 _a(The) Olympic Games effect : how sports marketing builds strong brands /
_cJohn A. Davis
501 _a23266
650 _aOlympics - Economic aspects
650 _aSports - Marketing
650 _aBranding (Marketing)
020 _a9780470823668
260 _bJ. Wiley Asia
_c2008
942 _cBK
_oGV 721.5 Dav
999 _c18018
_d18018