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_aHD _b69 _cB7Kel |
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| 100 | _aKeller, Kevin Lane | ||
| 245 |
_aStrategic brand management : building, measuring, and managing brand equity / _cKevin Lane Keller |
||
| 501 | _a23567 | ||
| 650 | _aBrand name products - Management | ||
| 020 | _a9780273779414 | ||
| 250 | _a4th global ed. | ||
| 260 |
_bPearson _c2013 |
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| 942 |
_cBK _oHD 69 B7Kel |
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_c18315 _d18315 |
||