000 00554 a2200205 4500
005 20230607213007.0
050 _aHD
_b69
_cB7Dec
100 _ade Chernatony, Leslie
245 _aCreating powerful brands /
_cLeslie de Chernatony, Malcolm McDonald and Elaine Wallace
501 _a23775
650 _aBrand name products
650 _aProduct management
700 _aMcDonald, Malcolm
700 _aWallace, Elaine
020 _a9781856178495
250 _a4th ed.
260 _bRoutledge
_c2013
942 _cBK
_oHD 69 B7Dec
999 _c18522
_d18522