000 00687 a2200217 4500
005 20230607213100.0
050 _aHD
_b59
_cDay
100 _aDaymon, Christine
245 _aQualitative research methods in public relations and marketing communications /
_cChristine Daymon and Immy Holloway
501 _a24008
650 _aCorporations - Public relations - Research - Methodology
650 _aPublic relations - Research - Methodology
650 _aMarketing research - Methodology
650 _aQualitative research
700 _aHolloway, Immy
020 _a9780415471183
250 _a2nd ed.
260 _bRoutledge
_c2011
942 _cBK
_oHD 59 Day
999 _c18752
_d18752