| 000 | 00595 a2200205 4500 | ||
|---|---|---|---|
| 005 | 20230607213129.0 | ||
| 050 |
_aHF _b5823 _cBel |
||
| 100 | _aBelch, George E. | ||
| 245 |
_aAdvertising and promotion : an integrated marketing communications perspective / _cGeorge E. Belch and Michael A. Belch |
||
| 501 | _a24132 | ||
| 650 | _aAdvertising | ||
| 650 | _aSales promotion | ||
| 650 | _aCommunication in marketing | ||
| 700 | _aBelch, Michael A. | ||
| 020 | _a9780078028977 | ||
| 250 | _a10th ed. | ||
| 260 |
_bMcGraw-Hill Education _c2015 |
||
| 942 |
_cBK _oHF 5823 Bel |
||
| 999 |
_c18876 _d18876 |
||