| 000 | 00554 a2200193 4500 | ||
|---|---|---|---|
| 005 | 20230607213406.0 | ||
| 050 |
_aHF _b5415.32 _cMar |
||
| 100 | _aMartinez, Pepe | ||
| 245 |
_a(The) consumer mind : brand perception and the implication for marketers / _cPepe Martinez |
||
| 501 | _a24718 | ||
| 650 | _aConsumers - Psychology | ||
| 650 | _aNeuromarketing | ||
| 650 | _aBranding (Marketing) | ||
| 650 | _aMarketing - Psychological aspects | ||
| 020 | _a9780749465704 | ||
| 260 |
_bKogan Page _c2012 |
||
| 942 |
_cBK _oHF 5415.32 Mar |
||
| 999 |
_c19453 _d19453 |
||