000 | 00606 a2200193 4500 | ||
---|---|---|---|
005 | 20230607213532.0 | ||
050 |
_aHF _b5415.15 _cPro |
||
245 |
_aProduct management and strategy / _cDonald R. Lehmann, Russell S. Winer, Shamsul Baharin Saihani ... [et al.] |
||
501 | _a25050 | ||
650 | _aProduct management | ||
700 | _aLehmann, Donald R. | ||
700 | _aWiner, Russell S. | ||
700 | _aShamsul Baharin Saihani | ||
020 | _a9789675771170 | ||
260 |
_bMcGraw-Hill Malaysia _c2010 |
||
520 | _aAdaptation of Lehmann's Product management, 4th ed. | ||
942 |
_cBK _oHF 5415.15 Pro |
||
999 |
_c19782 _d19782 |