| 000 | 00641 a2200217 4500 | ||
|---|---|---|---|
| 005 | 20230607214104.0 | ||
| 050 |
_aHD _b9980.5 _cZei |
||
| 100 | _aZeithaml, Valarie A. | ||
| 245 |
_aServices marketing : integrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler |
||
| 501 | _a25322 | ||
| 650 | _aService industries - Marketing | ||
| 650 | _aCustomer services | ||
| 650 | _aMarketing | ||
| 700 | _aBitner, Mary Jo | ||
| 700 | _aGremler, Dwayne D. | ||
| 020 | _a9780071086967 | ||
| 250 | _a6th ed. | ||
| 260 |
_bMcGraw-Hill Education _c2013 |
||
| 942 |
_cBK _oHD 9980.5 Zei |
||
| 999 |
_c20052 _d20052 |
||