| 000 | 00554 a2200193 4500 | ||
|---|---|---|---|
| 005 | 20230607214130.0 | ||
| 050 |
_aHF _b5821 _cAre |
||
| 100 | _aArens, William F. | ||
| 245 |
_aContemporary advertising and integrated marketing communications / _cWilliam F. Arens, Michael F. Weigold, Christian Arens |
||
| 501 | _a25418 | ||
| 650 | _aAdvertising | ||
| 700 | _aWeigold, Michael F. | ||
| 700 | _aArens, Christian | ||
| 020 | _a9780071318389 | ||
| 250 | _a14th ed. | ||
| 260 |
_bMcGraw-Hill/Irwin _c2013 |
||
| 942 |
_cBK _oHF 5821 Are |
||
| 999 |
_c20147 _d20147 |
||