| 000 | 00548 a2200193 4500 | ||
|---|---|---|---|
| 005 | 20230607214623.0 | ||
| 050 |
_aP _b96 _cM36Zei |
||
| 100 | _aZeiser, Anne | ||
| 245 |
_aTransmedia marketing : from film and TV to games and digital media / _cAnne Zeiser |
||
| 501 | _a26685 | ||
| 650 | _aMass media - Marketing | ||
| 650 | _aDigital media - Marketing | ||
| 650 | _aMarketing - Technological innovations | ||
| 037 | _bInv-2017-03-14 | ||
| 020 | _a9780415716116 | ||
| 260 |
_bFocal Press _c2015 |
||
| 942 |
_cBK _oP 96 M36Zei |
||
| 999 |
_c21396 _d21396 |
||