| 000 | 00560 a2200205 4500 | ||
|---|---|---|---|
| 005 | 20230607214908.0 | ||
| 050 |
_aHF _b5415.123 _cClo |
||
| 100 | _aClow, Kenneth E. | ||
| 245 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack |
||
| 501 | _a27378 | ||
| 650 | _aCommunication in marketing | ||
| 650 | _aAdvertising | ||
| 037 | _bInv-2018-06-28 | ||
| 700 | _aBaack, Donald | ||
| 020 | _a9781292222691 | ||
| 250 | _a8th ed. | ||
| 260 |
_bPearson _c2018 |
||
| 942 |
_cBK _oHF 5415.123 Clo |
||
| 999 |
_c22084 _d22084 |
||