000 00435 a2200169 4500
005 20230607214912.0
050 _aHF
_b5415.123
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100 _aSmith, P. R.
245 _aMarketing communications : an integrated approach /
_cP. R. Smith
501 _a27397
650 _aCommunication in marketing
037 _bGift
020 _a9780749407759
260 _bKogan Page Ltd.
_c1993
942 _cBK
_oHF 5415.123 Smi
999 _c22103
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