| 000 | 00591 a2200205 4500 | ||
|---|---|---|---|
| 005 | 20230607215051.0 | ||
| 050 |
_aHF _b5826.5 _cKat |
||
| 100 | _aKatz, Helen | ||
| 245 |
_a(The) media handbook : a complete guide to advertising media selection, planning, research, and buying / _cHelen Katz |
||
| 501 | _a27834 | ||
| 650 | _aAdvertising media planning | ||
| 650 | _aMass media and business | ||
| 650 | _aMarketing channels | ||
| 037 | _bRec-2019-05-13 | ||
| 020 | _a9781138689169 | ||
| 250 | _a6th ed. | ||
| 260 |
_bRoutledge _c2017 |
||
| 942 |
_cBK _oHF 5826.5 Kat |
||
| 999 |
_c22524 _d22524 |
||