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| 005 | 20230607215116.0 | ||
| 050 |
_aHF _b5826.5 _cKel |
||
| 100 | _aKelley, Larry D. | ||
| 245 |
_aAdvertising media planning : a brand management approach / _cLarry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan |
||
| 501 | _a27972 | ||
| 650 | _aMarketing | ||
| 650 | _aAdvertising media planning | ||
| 650 | _aBrand name products | ||
| 037 | _bRec-2019-07-15 | ||
| 700 | _aJugenheimer, Donald W. | ||
| 700 | _aSheehan, Kim Bartel | ||
| 020 | _a9780765640901 | ||
| 250 | _a4th ed. | ||
| 260 |
_bRoutledge _c2015 |
||
| 942 |
_cBK _oHF 5826.5 Kel |
||
| 999 |
_c22660 _d22660 |
||