000 00685 a2200217 4500
005 20230607215156.0
050 _aHD
_b69
_cMin
100 _aMinsky, Laurence
245 _aGlobal brand management : a guide to developing, building and managing an international brand /
_cLaurence Minsky and Ilan Geva
501 _a28166
650 _aInternational business enterprises - Management
650 _aBrand name products - Management
650 _aBrand name products - Management - Case studies
037 _bRec-2019-12-06
700 _aGeva, Ilan
700 _aPP
020 _a9780749483609
260 _bKogan Page Ltd.
_c2020
942 _cBK
_oHD 69 Min
999 _c22847
_d22847