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_aHF _b5415.12 _cSmi |
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_aMarketing communications : offline and online integration, engagement and analytics / _cPR Smith and Ze Zook |
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| 650 | _aCommunication in marketing | ||
| 037 | _bRec-2019-12-05 | ||
| 700 | _aZook, Ze | ||
| 700 | _aPP | ||
| 020 | _a9780749473402 | ||
| 250 | _a6th ed. | ||
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_bKogan Page Ltd. _c2016 |
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