000 00608 a2200217 4500
005 20230608004428.0
050 _aHF
_b5415.123
_cClo
100 _aClow, Kenneth E.
245 _aIntegrated advertising, promotion, and marketing communications /
_cKenneth E. Clow, Donald Baack
501 _a29479
650 _aCommunication in marketing
650 _aAdvertising
037 _bRec-2022-11-29
700 _aBaack, Donald
700 _a1.PP 2.EMO
020 _a9781292411217
250 _a9th ed.
260 _bPearson Education
_c2022
942 _cBK
_oHF 5415.123 Clo
999 _c24136
_d24136