000 | 00608 a2200217 4500 | ||
---|---|---|---|
005 | 20230608004428.0 | ||
050 |
_aHF _b5415.123 _cClo |
||
100 | _aClow, Kenneth E. | ||
245 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack |
||
501 | _a29479 | ||
650 | _aCommunication in marketing | ||
650 | _aAdvertising | ||
037 | _bRec-2022-11-29 | ||
700 | _aBaack, Donald | ||
700 | _a1.PP 2.EMO | ||
020 | _a9781292411217 | ||
250 | _a9th ed. | ||
260 |
_bPearson Education _c2022 |
||
942 |
_cBK _oHF 5415.123 Clo |
||
999 |
_c24136 _d24136 |