000 00701 a2200205 4500
005 20230608004445.0
050 _aHF
_b5823
_cGom
100 _aGomez, Jorge David Fernandez
245 _aStrategic advertising mechanisms : from copy strategy to iconic brands /
_cJorge David Fernandez Gomez
501 _a29554
650 _aBusiness & Economics - Advertising & Promotion
650 _aBusiness & Economics - Marketing - General Psychology - Cognitive Psychology & Cognition
037 _bRec-2022-12-19
700 _aProQuest LibCentral
020 _a9781789384321
260 _bIntellect Books
_c2021
520 _ahttp://library.help.edu.my/
942 _cEB
_oHF 5823 Gom
999 _c24210
_d24210