| 000 | 00601 a2200205 4500 | ||
|---|---|---|---|
| 005 | 20230608004510.0 | ||
| 050 |
_aQA _b76.575 _cKat |
||
| 100 | _aKatz, Helen E. | ||
| 245 |
_a(The) media handbook : a complete guide to advertising media selection, planning, research, and buying / _cHelen E. Katz |
||
| 501 | _a29682 | ||
| 650 | _aAdvertising media planning | ||
| 650 | _aMultimedia systems | ||
| 037 | _bRec-2023-02-07 | ||
| 700 | _aEMO | ||
| 020 | _a9780367775568 | ||
| 250 | _a8th ed. | ||
| 260 |
_bRoutledge, Taylor & Francis Group _c2022 |
||
| 942 |
_cBK _oQA 76.575 Kat |
||
| 999 |
_c24335 _d24335 |
||