000			00655nam a22001937a 4500
008			240723b |||||||| |||| 00| 0 eng d
020			_a9781138581050
050			_aP 96 Hol
100			_aHollifield, C. Ann
245			_aMedia analytics _b: understanding media, audiences, and consumers in the 21st century _c/ C. Ann Hollifield and Amy Jo Coffey
260			_aLondon: New York _bRoutledge, Taylor & Francis Group _c2023
365			_bRM268.35
650			_a Mass media--Audiences
650			_aMass media--Economic aspects
650			_aData mining
650			_aMass media--Research--Methodology
700			_aCoffey, Amy Jo
942			_2lcc _cBK
999			_c24952 _d24952