000			00421 a2200157 4500
005			20230607132713.0
050			_aHF5823 _bShi.
100			_aShimp, Terence A.
245			_aPromotion management & marketing communications / _cTerence A. Shimp.
501			_a6044
650			_aCommunication in marketing.
650			_aSales promotion.
250			_a3rd ed.
260			_bDryden Press _c1993.
942			_cBK _oHF5823 Shi.
999			_c2609 _d2609