000 | 00477 a2200169 4500 | ||
---|---|---|---|
005 | 20230607132750.0 | ||
050 |
_aHF5415.13 _bLeh. |
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100 | _aLehmann, Donald R. | ||
245 |
_aAnalysis for marketing planning / _cDonald R. Lehmann, Russell S. Winer. |
||
501 | _a6284 | ||
650 | _aMarketing - Management. | ||
650 | _aMarketing - United States - Management. | ||
700 | _aWiner, Russell S. | ||
250 | _a4th ed. | ||
260 |
_bIrwin _c1997. |
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942 |
_cBK _oHF5415.13 Leh. |
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999 |
_c2784 _d2784 |