000 00477 a2200169 4500
005 20230607132750.0
050 _aHF5415.13
_bLeh.
100 _aLehmann, Donald R.
245 _aAnalysis for marketing planning /
_cDonald R. Lehmann, Russell S. Winer.
501 _a6284
650 _aMarketing - Management.
650 _aMarketing - United States - Management.
700 _aWiner, Russell S.
250 _a4th ed.
260 _bIrwin
_c1997.
942 _cBK
_oHF5415.13 Leh.
999 _c2784
_d2784