| 000 | 00432 a2200157 4500 | ||
|---|---|---|---|
| 005 | 20230607132754.0 | ||
| 050 |
_aHF _b5824 _cBat |
||
| 100 | _aBatra, Rajeev. | ||
| 245 |
_aAdvertising management / _cRajeev Batra, John G. Myers, David A. Aaker. |
||
| 501 | _a6309 | ||
| 650 | _aAdvertising management. | ||
| 700 | _aMyers, John G.; Aaker, David A. | ||
| 250 | _a5th ed. | ||
| 260 |
_bPrentice Hall _c1996. |
||
| 942 |
_cBK _oHF 5824 Bat |
||
| 999 |
_c2802 _d2802 |
||