000 00403 a2200145 4500
005 20230607124546.0
050 _aHF5415.13
_bCra.
100 _aCravens, David W.
245 _aStrategic marketing : cases and applications /
_cDavid W. Cravens, Charles W. Lamb.
501 _a859
650 _aMarketing - Management.
700 _aLamb, Charles W.
260 _bIrwin
_c1983.
942 _cBK
_oHF5415.13 Cra.
999 _c287
_d287